The Role of Genre for Translation in the UNESCO’s Creative City of Gastronomy: A Case Study on International Publicity of Teochew Cuisine

Known for its rich culinary culture, China has five cities designated by the UNESCO’s Creative Cities Network as City of Gastronomy, including Chengdu, Shunde, Macau, Yangzhou, and Huai’an. Applicant should submit all documents in either English or French. Among them, cookery books, particular recipes play a key role preparation process. Recipes are genre regarded to be highly conventionalized with their distinctive structures linguistic features different cultures. Therefore, translations read function like receiving culture order realize communicative purpose. This paper offers insights into signature Teochew translation norms conventions governing discussing how analysis based on Halliday’s Systemic Functional Linguistics (SFL) can help produce natural functional recipe English, hope helping city better prepared bid Gastronomy.